Regrettably, the rise in online purchasing has made room for a lot of online scams. Cybercriminals are deftly creating fictitious internet stores that sell a variety of goods, from high-tech devices to fashionable clothing and occasionally even pets. Inadvertently adding to this issue is the emergence of user-friendly online store platforms, which were initially created to make the process of opening digital stores easier.

Read More: Which Online Boutiques are legit?

Unfortunately, scammers are now able to develop websites that look very authentic by manipulating these platforms. These phony websites may fool even seasoned buyers because of their superb appearance. Furthermore, this is a widespread problem. These con artists operate globally, opening up several phony stores in different languages and locations, making it difficult to find and close them.

After completing a purchase, customers frequently discover that they were misled and either receive nothing at all or something quite different from what was described. In the worst-case scenarios, they get fake goods. The fraudsters employ misleading strategies to thwart attempts to obtain a refund. These tactics might include demanding extra payments for returned products or engaging in drawn-out and exasperating conversations that ultimately result in the scam site disappearing.

An increase in online purchasing frauds

According to reports from organizations like the FTC and the Better Business Bureau, fake online businesses are one of the top three internet scams that cause financial loss and constitute a severe risk to consumers. At Avast, we use cutting-edge artificial intelligence (AI) technology to distinguish between trustworthy and phony online retailers. We’ve conducted a lot of study on these phony businesses and have been astounded by how quickly and in great quantities they are popping up every day.

The fact that these con artists are successful in driving a sizable amount of traffic to their fraudulent websites is even more concerning. They achieve this by using dubious SEO techniques and social media advertising to promote popular products, guaranteeing high visibility in search engine results. Our research has revealed a concerning trend: since the year’s beginning, the number of daily visits to these phony businesses has significantly increased.

targeted brands

Scammers can use any kind of merchandise on their fictitious websites. According to our research, these fake businesses sell over 20 different product categories, including furniture, electronics, home and garden supplies, fashion, and luxury goods.

At first, the lure employed by these con artists was primarily well-known brands. Targeting independent internet merchants and smaller companies, however, is becoming more popular and has hazards to one’s finances and image. Frequently, these con artists pilfer product pictures, descriptions, and other material from trustworthy websites, fabricating an appearance of legitimacy.

Fake businesses that offer apparel, especially women’s fashion, are interestingly the ones that draw in the most customers. Eight of the ten nations in our survey of the most popular scam sites target victims of clothes scams, while the remaining two target victims of electronics and home and garden scams. This development underscores the need for more vigilance when purchasing these things online since it draws attention to how vulnerable these buyers are in particular.

How to recognize a phony internet retailer

Even for seasoned internet shoppers, spotting phony online fashion retailers may be challenging. Shoppers should be on the lookout for key warning indicators of a fake store in order to securely traverse this terrain.

Amazingly affordable pricing

Scammers frequently utilize the technique of enticing buyers with absurdly low pricing, frequently masquerading as store closing discounts or incredible clearance offers. Stores that provide products at prices much below the market average should be avoided. Recall that everything that appears too wonderful to be true probably is. Widespread discounts on all of the merchandise at a store might also cause suspicion.

phony endorsements and manipulated reviews

An important consideration when making a purchase is reading online reviews. Because they are aware of this, con artists frequently fabricate evaluations and endorsements on their websites to appear like real testimonials from clients. For instance, they can use pictures from reliable review sites without providing links to the real, credible evaluations.

Verify reviews on independent channels and social media to protect yourself. Pay heed to criticism regarding poor return policies, counterfeit goods, or non-delivery. If there are no reviews available for an online store, you should look for them by using the name of the business, which is frequently located in the “About Us” section.

False company details

Do some research before buying anything from a business that doesn’t have any independent reviews. Look up the address and business name of the store. Be wary if the same address appears to be connected to several different firms or if it is situated in a residential area.

Additionally, confirm if the shop offers a phone number and make sure it is legitimate. If the phone number and address are frequently linked to several, unrelated shops, it may be a sign of fraud and should be investigated further through a search engine check.

Stores that leave important information out of their “About Us” or “Contact Us” pages should be avoided. A genuine store would openly show its operating details, such as its physical address and phone number.

Unusual ways to pay

Steer clear of internet retailers who demand payment via unusual methods like gift cards, bitcoins, or wire transfers. When making payments, choose safe methods such as credit cards, PayPal (with a credit card), or reputable online payment gateways. In the event of fraud, these techniques provide better security and a better chance of getting your money back.

Keep an eye out for any mistakes in the payment procedure that might direct you to less safe payment methods.

Claims that are inconsistent

Scammers sometimes fail to notice details, which causes discrepancies on their websites. For example, a business can assert that all of its items are manufactured and transported locally, but the shipping information might point to foreign sources. Discrepancies can also be found by comparing the information in “About Us” or “Contact Us” with the items sold. Irrelevant, copy-and-pasted content is a typical cause for concern.

Shops that say they have everything

Be wary of unidentified retailers that assert that they have a wide selection of goods and never run out of stock. Smaller stores typically offer fewer options, even if major businesses may have a more varied inventory.

Be safe when using the internet


Avast offers cutting-edge security solutions with sophisticated AI algorithms that can identify and alert users to phony online retailers if they want an extra layer of protection. The purpose of these technologies is to make internet purchasing stress-free and safe.